Sunglass Hut online learning for store associates on the principles of fashion. Trained associates on helping customers pick the perfect pair of sunglasses for any look or occasion.

Adventist Health System needed an employee engagement program to train the distinctions of a new system-wide brand and patient experience initiative. I created the language for the Vitals, which became the pillars of the new brand-focused culture. I also designed and wrote an extensive training curriculum including online learnings, instructor led trainings, employee huddles and other engagement tools.

JOANN Stores launched a refreshed brand in 2017 and wanted an engaging and brand-aligned toolkit that would assist field leaders and store managers with hiring the best people to work in their stores. I wrote the original printed version of the Hire Happy toolkit and then revised in 2018 to work as an online learning in the company's new Learning Management System.

Sunglass Hut needed an online learning to train store associates in the brand's new omni channel approach to serving customers. I wrote the training and partnered with our creative director to design a compelling lesson that would engage and motivate associates.

Blog post that originally appeared on the Kennedy Global website and also published on my LinkedIn profile.

Blog post about brand resiliency. This originally appeared on the Kennedy Global website and also has been published on my own LinkedIn profile.

Viking is a European subsidiary of Office Depot that specifically targets the owners of small and medium businesses. The company launched a refreshed visual identity and new brand promise that positioned the organization as a solution provider rather than simply a retailer of office supplies. I created the internal communication and training deliverables to launch the new brand internally including a brand ambassador program, workshops and activity cards that were used in small group huddles facilitated by managers.

Banfield Pet Hospitals wanted to establish a client service model that aligned with new software being launched throughout the organization. The service model was intended to not only create a more efficient and organized experience but also build emotional connections with clients and their pets. I developed the architecture and language of the service model which was then integrated into an employee engagement campaign with accompanying training deliverables.

Message architecture for LensCrafters to support the launch of a new customer experience at all US stores. I wrote the message architecture that communicated the new experience to store associates along with a style guide that served as the foundation to develop extensive training and communication deliverables.